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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward the Act (Opening Account)

Five, seven-point semantic differentials compose this scale which measures a person's attitude about opening an account, especially if the business is offering a special incentive.