As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Attitude Toward the Ad (Focused Nostalgia)
The degree to which a person feels pleasure watching an ad because it evokes the memory of a specific time in that person’s past is measured in this scale with six, seven point Likert-type items.
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