Scale Reviews

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Bob Moritz

Marshfield Clinic Research Foundation

Attitude Toward the Ad (Greenwashing)

The scale uses seven, seven-point Likert-type items that measure a person’s belief that an advertisement misleads people with its claims and implications about a particular product’s environmentally-related attributes.

Key Words

advertising, environmentalism, product, deception, truth

Newest Scale Reviews

Economic Mobility

The belief that there are opportunities for anyone to make economic progress and be successful... read more »

Financial Responsibility

With seven, seven-point Likert-type items, the scale measures the degree of care a person... read more »

Financial Stress

Composed of five, five-point items, the scale measures a person’s belief that he/she is... read more »

Likelihood of Saving Money

The six, seven-point items in this scale measure a person’s expressed likelihood of... read more »

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