Scale Reviews

Find reliable measures for use in your research. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Attitude Toward the Ad (Joyful Nostalgia)

Five, seven-point items measure the degree to which an advertisement caused a person to think of happy events in his/her own life.

Key Words

behavioral, advertising, nostalgia, engagement, memory, pleasure

Newest Scale Reviews

Effectiveness of the Smoking Warning

How effective a person believes a particular anti-smoking message to be in terms of changing... read more »

Efficacy of Joining the Fitness Club

With four, nine-point items, the scale measures a person’s belief that joining a... read more »

Fluency of the Health-related Information on a Package

The ease with which a consumer can determine the healthiness of a food product from information... read more »

Health Condition Severity

The degree to which a person believes that a particular health issue is serious and important is... read more »

The copyrights for the books sold here, individual scale reviews, and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used freely but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

You are here