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Attitude Toward the Ad (Joyful Nostalgia)

Five, seven-point items measure the degree to which an advertisement caused a person to think of happy events in his/her own life.

Key Words

behavioral, advertising, nostalgia, engagement, memory, pleasure

Newest Scale Reviews

Health Treatment Effectiveness

The efficacy and likelihood that a “treatment” will cure a “condition”... read more »

Self-Efficacy (Health)

Five, nine-point Likert-type items compose the scale and measure a person’s confidence... read more »

Side Effects Severity (Drug)

Four questions and a seven-point response scale are used to measure how much a person believes... read more »

Temporal Proximity to the Health Problem

With three, 101-point items, the purpose of the scale is to measure how far into the future a... read more »

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