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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attitude Toward the Ad (Joyful Nostalgia)

Five, seven-point items measure the degree to which an advertisement caused a person to think of happy events in his/her own life.