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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Attitude Toward the Ad (Meaningfulness)

With four, seven-point Likert-type items, the scale measures the degree to which a particular advertisement is believed by a person to be appropriate and useful to him/herself.