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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward the Ad (Relevance)

Four, seven-point Likert-type items are used to measure the degree to which a person believes a particular advertisement addressed his/her concerns about a product that was important to him/her.