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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attitude Toward the Ad (Relevance)

Four, seven-point Likert-type items are used to measure the degree to which a person believes a particular advertisement addressed his/her concerns about a product that was important to him/her.