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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward Advertising (Informative)

Three, four-point Likert-type sentences measure how much a person believes, in general, that advertising is believable and a good source of information.