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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
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Lecturer in Marketing, University of Malta

Attitude Toward Advertising by Professionals

Snizek and Crocker (1985) used a 10-item, five-point Likert-type scale to measure the attitude toward advertising of professional services, probably from a field that has not traditionally had much advertising. The items in this scale are written so that professionals in the focal field are to respond to them rather than those who might be users of their services. Snizek and Crocker (1985) used the scale with attorneys.