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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Attitude Toward Advertising (Social Role)

Four, seven-point Likert-type items are used to measure a person's beliefs about advertising's ability to make one aware of social trends and what products will help one stay current.  As discussed further below, the items are phrased with respect to advertising in general but they can be easily adapted for use with particular media.