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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attitude Toward The Brand (Hedonic)

Three, five-point semantic differentials are used to measure a consumer's attitude toward a brand with an emphasis on the perceived status aspects of the product.

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