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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation
Attitude Toward the Charity’s Financial Needs
The scale uses three, seven-point Likert-type items to measure how much a person believes that a particular charity needs financial support from its donors.