Scale Reviews

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Marshfield Clinic Research Foundation

Attitude Toward the Color

The scale has three, seven-point Likert-type items that measure a person’s overall attitude toward a particular color (unspecified in the sentences themselves).

Key Words

attitudes, color, likeability, aesthetics, appearance

Newest Scale Reviews

Attitude Toward the Smartphone (Sense of Privacy)

This scale uses four, seven-point items to measure how much a person feels that when using his/... read more »

Attitude Toward the Smartphone (Stress Relief)

Usage of one’s phone to help relieve stress and deal with other uncomfortable situations... read more »

Smartphone Similarity

This seven-point scale measures how much a consumer believes one smartphone is similar to... read more »

Smartphone Use in Store for Product Information

A consumer’s likelihood of using a smartphone in a store when searching for product and... read more »

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