Scale Reviews

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Bob Moritz

Marshfield Clinic Research Foundation

Attitude Toward the Color

The scale has three, seven-point Likert-type items that measure a person’s overall attitude toward a particular color (unspecified in the sentences themselves).

Key Words

attitudes, color, likeability, aesthetics, appearance

Newest Scale Reviews

Attitude Toward the Charity’s Financial Needs

The scale uses three, seven-point Likert-type items to measure how much a person believes that a... read more »

Charitability (General)

How generous and helpful something is considered to be based upon a donation it has made... read more »

Donation Effort

The extent to which an individual or company has put a lot of thought, work, and sacrifice into... read more »

Donation Likelihood

A person’s expressed likelihood of giving money to a particular charity is measured using... read more »

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