I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Attitude Toward Commercials (Negative)
Using three, four-point items, the scale measures how often a person has negative thoughts about commercials. The scale was made for use by children.
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