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Attitude Toward Commercials (Negative)

Using three, four-point items, the scale measures how often a person has negative thoughts about commercials. The scale was made for use by children.

Key Words

attitudes, advertising, children, irritation, interest

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The belief that there are opportunities for anyone to make economic progress and be successful... read more »

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With seven, seven-point Likert-type items, the scale measures the degree of care a person... read more »

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Composed of five, five-point items, the scale measures a person’s belief that he/she is... read more »

Likelihood of Saving Money

The six, seven-point items in this scale measure a person’s expressed likelihood of... read more »

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