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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward Commercials (Negative)

Using three, four-point items, the scale measures how often a person has negative thoughts about commercials.  The scale was made for use by children.