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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Attitude Toward the Company (Social Responsibility)

Five, seven-point Likert-type items are used in this scale to measure how genuinely a person's believes an organization cares about a charitable cause.  Given the phrasing of one of the items, the scale is most suited to charities than help fund research of some sort.