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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Attitude Toward Cosmetic Pharmaceuticals

Four, five-point Likert-type statements are used to measure the attitude a physician has about the development of cosmetic pharmaceuticals, with a special emphasis on the value the products have for his or her patients.