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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward Cosmetic Pharmaceuticals

Four, five-point Likert-type statements are used to measure the attitude a physician has about the development of cosmetic pharmaceuticals, with a special emphasis on the value the products have for his or her patients.