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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Attitude Toward the Coupon Promotion

The three item, seven-point semantic-differential scale that is intended to measure a consumer's attitude regarding the usefulness of a coupon and intent to clip it for usage.