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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward the Coupon Promotion

The three item, seven-point semantic-differential scale that is intended to measure a consumer's attitude regarding the usefulness of a coupon and intent to clip it for usage.