Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Attitude Toward the Family Brand

How much a consumer has positive beliefs about the multiple products that share the same particular brand name is measured with four, seven-point Likert-type items.

Key Words

attitudes, quality, brand, product, reputation

Newest Scale Reviews

Attitude Toward the Smartphone (Sense of Privacy)

This scale uses four, seven-point items to measure how much a person feels that when using his/... read more »

Attitude Toward the Smartphone (Stress Relief)

Usage of one’s phone to help relieve stress and deal with other uncomfortable situations... read more »

Smartphone Similarity

This seven-point scale measures how much a consumer believes one smartphone is similar to... read more »

Smartphone Use in Store for Product Information

A consumer’s likelihood of using a smartphone in a store when searching for product and... read more »

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