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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward Following Others in Social Media

Within a particular social network, the degree of concern a person has about following others and the riskiness of doing so is measured with six, seven-point items.