This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Attitude Toward Following Others in Social Media
Within a particular social network, the degree of concern a person has about following others and the riskiness of doing so is measured with six, seven-point items.
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