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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.

Krista Holt

Senior Director, Research & Design, Vital Findings

Attitude Toward Gambling (Negative Beliefs)

A five-item, four-point Likert-like scale is used to measure a person's agreement about the negative effects of legalized casino-gambling in his/her city.

Key Words

attitudes, gamble, legal, beliefs, consequences

Newest Scale Reviews

Empowerment (Interpersonal)

Six, seven-point Likert-type items are used to measure a type of psychological empowerment in... read more »

Perseverance of Effort

Six, seven-point Likert-type items measure a person’s ability to sustain effort despite... read more »

Resilience

With six, seven-point Likert-type items the scale measures a person’s ability to recover... read more »

Self-Efficacy (Life)

This scale has three, seven-point Likert-type items that measure a person’s belief that he... read more »

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