Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Attitude Toward Gambling (Negative Beliefs)
A five-item, four-point Likert-like scale is used to measure a person's agreement about the negative effects of legalized casino-gambling in his/her city.
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