The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Attitude Toward Gambling (Negative Beliefs)
A five-item, four-point Likert-like scale is used to measure a person's agreement about the negative effects of legalized casino-gambling in his/her city.
Key Words