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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward Gambling (Positive Beliefs)

A nine-item, four-point Likert-like scale is used to measure a person's agreement about the positive benefits of legalized casino-gambling in his/her city.

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