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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Attitude Toward the Logo (Interestingness)

With three, seven-point uni-polar items, the scale measures how engaging and artistic a logo is considered to be.  The items appear to be amenable for use with a variety of other stimuli as well.