The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Attitude Toward the Object (Classiness)
The four, seven-point items in this scale measure the degree to which a person describes an object such as a product or person as having the quality of elegance, beauty, and status. The scale was called perceptions of luxury index by Hagtvedt and Patrick (2008).
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