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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Attitude Toward the Object (Disgusting)

The scale is composed of four, nine-point semantic-differentials intended to measure the degree to which a person views some object as repulsive. The difference between this and some apparently similar scales is that this scale is meant to describe an object whereas other measures of disgust describe one's affective reaction to some object.