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Bob Moritz
Marshfield Clinic Research Foundation

Attitude Toward the Object (Disgusting)

With three semantic differentials and an 11-point response format, this scale measures a person's attitude about how unpleasant something is.  While the scale could be used in contexts in which the focal object is likely to be viewed as positive, its creators (Smith, Faro, and Burson 2013) used the scale with respect to people and animals experiencing some sort of suffering.