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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Attitude Toward the Offer

Five, seven-point semantic differentials are used to measure a consumer's evaluation of an offer that has been presented to him/her. Given the phrasing of one of the items, the scale is most suited for an offer that has to do with an event or cause which a consumer has been asked to support in some way and has the potential to "make a difference" to someone or something the consumer cares about.