This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Attitude Toward Offshore Services (Foreign Worker Enmity)
The scale uses five statements to measure a person's prejudice against service providers who sound "foreign" and live in other countries.
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