Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Attitude Toward Offshore Services (Foreign Worker Enmity)
The scale uses five statements to measure a person's prejudice against service providers who sound "foreign" and live in other countries.
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