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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Attitude Toward Offshore Services (Free-Trade Resentment)

Six statements are used in this scale to measure a person's belief that companies should not send jobs to other countries and it is the government's responsibility to make sure it does not happen.