Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Attitude Toward Personal Consumption of Alcohol

With three Likert-type items, the scale measures a person’s belief that drinking alcohol in excess is not a behavior in which he/she desires to engage.

Key Words

attitudes, behavioral, drink, intoxication, alcohol

Newest Scale Reviews

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The extent to which a branded mobile phone application helps a user believe its functionality is... read more »

Branded App Usability (User-Friendliness)

The ease of understanding and using a branded mobile phone application is measured with three,... read more »

Mobile Financial App Error

The scale uses five, seven-point Likert-type items to measure how much a person who used a... read more »

Security of the Credit Card App

Four, seven-point Likert-type items measure the extent to which a person believes that one... read more »

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