You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attitude Toward Playing the Game

A person's enjoyment in playing a particular game and desire to play it again is measured in this scale using three, seven-point Likert-type items.

Key Words