You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Attitude Toward the Product Choice Set

Three items are used to measure how much a person has a positive attitude toward a set of products and believes, as a whole, they are better than expected.  As implied by one of the items, the person will choose one product from the set.

Key Words