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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Attitude Toward the Product Placement

Four items are used in the scale to measure a person's negative opinion of a branded product shown in a television program.  As currently phrased, the items are meant for a report or news-related program.  However, slight editing of the statements could make them amenable for use in other situations, e.g., game shows, situation comedies, movies, etc.