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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attitude Toward Recycling

This scale uses four, seven-point bi-polar adjectives to measure whether a person believes recycling is desirable and necessary or is unfavorable and not needed.