This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Attitude Toward Sex in the Media
A person’s attitude about the appropriateness of sex being used in advertising, TV programs, and other media is measured with three items.
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