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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward Shopping Websites (Information Benefits)

Composed of four items, the scale measures the degree to which a person believes that there are benefits to browsing through shopping-related websites, with an emphasis on the ease with which information can be gathered to help make purchase decisions.  As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.