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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Attitude Toward the Sponsorship

Three semantic differentials are used in this scale to measure how one's attitude about an organization is affected by learning it is sponsoring a certain event or cause.  It was referred to as effect on sponsor by Olson and Thjømøe (2011).