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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attitude Toward the Sponsorship

Three semantic differentials are used in this scale to measure how one's attitude about an organization is affected by learning it is sponsoring a certain event or cause.  It was referred to as effect on sponsor by Olson and Thjømøe (2011).