You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Attitude Toward Touching Others

Twenty, seven-point Likert-type items are used to measure how comfortable a person is with touching and being touched by others.   The statements are gender-neutral.  The emphasis is on the importance of physical contact rather than the gender of those who are touching.