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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Attitude Toward TV Advertising (Hedonic Function)

This five-item, five-point Likert-type scale assesses the degree to which a person expresses enjoyment in watching TV commercials.