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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward TV Advertising (Hedonic Function)

This five-item, five-point Likert-type scale assesses the degree to which a person expresses enjoyment in watching TV commercials.