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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward TV Advertising (Knowledge Function)

This is a three-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good source of information about products.