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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Attitude Toward TV Advertising (Knowledge Function)

This is a three-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good source of information about products.