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Marshfield Clinic Research Foundation

Attitude Toward TV Advertising (Social Learning Function)

This is a four-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good way to learn about a product's social aspects, with an emphasis on who appears to use it.

Key Words

advertising, attitudes, knowledge, learning, television, society

Newest Scale Reviews

Decision Comfort

Five Likert-type items are used to measure the degree to which a person experiences a feeling of... read more »

Decision Confidence (Comparative)

The degree of certainty a person has in the appropriateness of a particular choice in which one... read more »

Decision Conflict

With three, seven-point items, the scale measures how difficult a person believes it would be... read more »

Decision Goal (Gratification Seeking)

The scale is composed of four, seven-point semantic differentials that measure how much a person... read more »

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