Scale Reviews

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Marshfield Clinic Research Foundation

Attitude Toward TV Advertising (Social Learning Function)

This is a four-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good way to learn about a product's social aspects, with an emphasis on who appears to use it.

Key Words

advertising, attitudes, knowledge, learning, television, society

Newest Scale Reviews

Desirability of the Person

With three, nine-point items, the scale measures how attractive and desirable a person is with... read more »

Love for a Partner

This 13-item Likert-type scale measures how much a person is experiencing the type of love for a... read more »

Romantic Attachment Style (Anxiety)

The extent to which a person desires to be close to a partner in a romantic relationship and... read more »

Romantic Status

How much a person indicates he/she is in a romantic relationship is measured with three, seven-... read more »

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