Scale Reviews

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Global Manager Market Intelligence, Biomet Orthope

Attitude Toward TV Advertising (Social Learning Function)

This is a four-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good way to learn about a product's social aspects, with an emphasis on who appears to use it.

Key Words

advertising, attitudes, knowledge, learning, television, society

Newest Scale Reviews

Attachment to the Brand

The extent to which a consumer has an emotional bond and kinship with a particular brand is... read more »

Brand Improvement

With four, seven-point items, the scale measures how much better the most recent model of a... read more »

Fit (Brand With Cause)

The compatibility of a brand and a cause-related organization having some sort of partnership is... read more »

Variety-Seeking Tendency (Brands)

This three item, seven-point Likert-type scale measures the degree to which a customer gets... read more »

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