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Scale Reviews

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Testimonial

This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

Attitude Toward the Website (Content Interactivity)

The scale is composed of five, seven-point Likert type statements intended to assess a person's attitude regarding the degree to which a website has a "dynamic nature" enabling customers to search for, view, and compare products.