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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attitude Toward the Website (Customization)

Three, five-point Likert-type items are used to measure the extent to which a person believes that a particular website is personalized to meet his/her needs.