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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attitude Toward the Website (Shopping Enjoyment)

The degree to which a person believes that shopping at a certain website is likeable and absorbing is measured with three, seven-point Likert-type.