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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Attitude Toward the Website (Shopping Enjoyment)

The degree to which a person believes that shopping at a certain website is likeable and absorbing is measured with three, seven-point Likert-type.