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Scale Reviews

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This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

Attitude Toward the Website (Visual Appeal)

The scale uses three statements to measure the degree to which a person enjoys the way things look at a website. The scale was called graphic style perceptions by Montoya-Weiss, Voss, and Grewal (2003).