This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Attitude Toward the Website (Visual Appeal)
The scale uses three statements to measure the degree to which a person enjoys the way things look at a website. The scale was called graphic style perceptions by Montoya-Weiss, Voss, and Grewal (2003).
Key Words