You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Attractiveness of Competitors

Five, seven-point Likert-type statements are used to measure the degree to which a customer believes that competiting service providers could do a better job than one's current service supplier.