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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Attractiveness (General)

Six, seven-point semantic-differentials are employed in this scale to measure how beautiful and appealing something is believed to be.  The scale is general in the sense that it appears to be amenable for use with a wide variety of objects such as people, architecture, and art.