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Scale Reviews

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The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Befriending a Service Provider

The scale is used to measure the extent to which one person (a client) does not want to have a personal relationship with another person/party (professional service provider). The type of service provider studied by Price and Arnould (1999) was a hairstylist.