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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Behavioral Intention (Purchasing Method)

The scale is composed of three, five-point items attempting to assess a person's likelihood of making purchases a certain way. It is intended to tap into an aspect of loyalty. Given the phrasing of the items, the scale may only be useful in limited situations such as with credit/debit cards or making payments with a mobile phone.