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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Behavioral Intention (Purchasing Method)

The scale is composed of three, five-point items attempting to assess a person's likelihood of making purchases a certain way. It is intended to tap into an aspect of loyalty. Given the phrasing of the items, the scale may only be useful in limited situations such as with credit/debit cards or making payments with a mobile phone.