You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Benefits of Specialty Food (Functional)

This scale uses three, five point Likert-type items to measure the degree to which a person believes that a particular sweet food item has useful benefits.