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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Benevolence of the Business' Managers

Three, seven-point Likert-type items are used to measure a person's beliefs regarding the degree to which those who are in charge of a particular business are sincerely concerned about a customer's welfare.