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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Biotech Regulation

Three, five-point Likert-type statements are used to measure a person's belief that government agencies in the U.S. have clear policies regarding the production of biotech crops. Sinclair and Irani (2005) referred to the scale as rule-based trust.